Of late, the telecom industry is seeing a rise in the number of MVNOs. However, an increase in their number does not indicate a constant rise in their success rate. MVNOs, regardless of their business model, need to focus on customer acquisition and sustaining subscriber interest for a long time.
MVNOs have thrived in the industry because of their ability to differentiate themselves from the competition and this has always remained their USP. But, nowadays, it has become a lot more difficult to stay unique because of the sheer number of competitors in the market.
5G and IoT Disruption: How to get Ahead?
The launch of new tech like IoT and 5G has caused a major disruption in the industry and provides a great opportunity for ambitious MVNOs to race ahead of their competitors. It is a great time to differentiate one’s services by showing excellence in any one of the two domains.
IoT is an intriguing field with great potential for those MVNOs that are looking to supersede their competitors. It is a flourishing technology and it has shown that it can perform mundane tasks in a better manner, making life easier for humans. ET City Brain, an IoT-powered traffic monitoring system, has been used to regulate the functioning of traffic signals, which has reduced the car traffic by up to 15%. Tesla’s autopilot is driving cars better than humans ever could. China has a classroom monitoring system that is helping teachers understand the mood of their students by viewing their facial expressions on camera. Considering the success of these IoT use cases, it is only logical to anticipate high hopes amongst people.
All the IoT use cases mentioned above have one thing in common – all use state-of-the-art M2M connectivity to provide reliable results every time. There is no way one can undertake critical tasks like traffic signal switching and automated car driving without having complete confidence in the reliability of the Internet connection. Hence, an MVNO should focus on procuring high-grade internet connectivity solutions to differentiate itself from the competition and ensure growth.
M2M Connectivity: What to Look for?
M2M connectivity lays the foundation for a successful IoT venture. As IoT connectivity requirements can be very different from regular internet connectivity requirements, it is imperative for an MVNO to partner with an MVNE that has the right resources at its disposal.
An MVNE that is also a quality internet of things connectivity provider can offer high speed connectivity with low latency to ensure that all your IoT equipment and sensors work as expected. Apart from high speed, you should also look for connectivity that suits your particular business use case. For example, if you want to ensure that your sensors sustain their battery charge for a long time and there is no need for high bandwidth, you can opt for LoRa or Sigfox connectivity. This type of connectivity does not provide high speeds but has the ability to traverse through long distances and does not put too much strain on the battery. Apart from this feature, you should also look for the following capabilities:
- Security – It is essential to secure the M2M connectivity with robust encryption to prevent hackers from getting their hands on vital customer data.
- Unique public IP address – A unique public IP address not only makes the connection more secure, it also allows for more reliable and consistent connectivity.
- OTA capabilities – Over the air firmware upgrades are needed to update the devices connected on an IoT network.
- Complete reporting and tracking of transactions – An IoT connection generates vast amount of data that needs to be tracked, charged and billed. To ensure complete transparency in monetization of IoT services, it is essential to have complete reporting capabilities.