There are many things that make IoT special. It connects a device to another, allows control of the device from a remote location and has the ability to make life simpler for all of us. Considering what it can do, IoT Services Company and enterprises have started treating it as a phenomenon that will bring about a digital transformation. However, such is the nature of IoT that its employment alone is not sufficient for bringing about a change. Just like the beauty of a thing lies in the eyes of the beholder, the value of IoT lies in the way a business intends to use it. For all the IoT business solution and devices we have, they will be worth nothing if the business employing them is not using them innovatively.